Today, America’s most generous philanthropists are more tech-savvy than their predecessors, and if you aren’t using a wide variety of online media tactics to reach them, you are missing out on major donor dollars.  Having a website or using email to communicate with donors is just the first step.  In a challenging economic environment, social media and other online marketing strategies are becoming increasingly important for improving your chances of meeting your nonprofit organization’s mission.

Join Aronson & Company on September 21^st at the City Club for a panel discussion on social media strategies designed specifically for nonprofit executives and communication specialists.  Attendees will learn about:

• Strategic Communication Planning
• Various Vehicles for Reaching Your Audience
• Building Online Communities
• Integration of Your Marketing Strategy and Fundraising Plans

Our panel of experts includes:

Greg Bloom, Panelist
Communications Manager for Bread for the City, a DC-based nonprofit providing residents with comprehensive social services

Mary-Claire Burick, Panelist
Founder of MC Strategy, a management consulting firm that specializes in a strategy-based, creative blend of communications and operations services

Jeff Mascott, Panelist
Managing Partner of Adfero Group, a public relations firm that specializes in integrating digital strategies with traditional communications tactics

Craig R. Stevens, Moderator
Nonprofit Industry Services Group Officer at Aronson & Company, one of the region’s top accounting and consulting firms

Seats are limited, so register today for this important event!